The Hindu - October 26, 2005: "Flowers for Deepavali"(click here to view the full article)

“India Today” ( November 24, 2003) – India’s largest read weekly magazine

      “….Phoolwala.com started by catering to NRI’s. It now promises to deliver        flowers the same day to 120 cities…has tied up with all leading cellphone        operators and several Internet websites…”
      “….What’s behind the boom ? ….the spread of institutional demand and growth        in the services sector…..the industry is extremely fragmented…… small        players don’t have the financial muscle to expand the business... ”

"Business India" (December 21, 2003) – India’s Leading Business Magazine

      “….the (Phoolwala.com) website itself is quite well designed ….what makes        the website interesting is various sidekicks such as sending flowers to        express various feelings, adding an appropriate quotation with the bouquet,        flowers for star-signs etc…...

"Hindustan Times, New Delhi" (September, 17th 2001)

      “...at Bloom Florists* in Delhi, the same number of flowers are priced much        lower. For just Rs. 200-250 you can get beautiful flowers delivered off the        shelf to anywhere in the top 10 cities ...”

"Rediff.com" – Actual Customer feedback ( February, 23rd 2001)

      “…I had used Phool Time and they did a good job. I like Phool Time        because they are actual florists……. Consequently they are far cheaper and        probably better than other online options….”

"The Financial Express, New Delhi " (November 2000)

      “....This is the first multi-city flowers delivery service of its kind launched in        India. .....Bloom Florists* has launched its foray into the international market        with a number of websites ....”